Lead Generation (Google Ads)
Consistent enquiries come from intent + structure + tracking + iteration. I build Search campaigns that target buyer intent, control search terms, and improve conversion rate over time.
What you get
Clear deliverables. Clean execution. No black-box spending.
Campaigns/ad groups built around intent layers so optimization becomes easy and predictable.
Forms, calls, WhatsApp events (as applicable). You’ll know what’s working and what’s not.
Weekly improvement loop: search terms, negatives, ads, bids, landing page and lead quality.
Process
Simple steps. Strong delivery.
Review account (if existing), tracking, landing page, and lead flow. Identify leaks.
Create a structured Search setup with intent-based keywords, ads, extensions, and negatives.
Weekly improvements based on query data, conversion rate, CPL, and lead quality signals.
Deliverables
What I typically handle for lead gen accounts.
Account foundation
- Keyword research + intent mapping
- Campaign & ad group structure
- Ad copy aligned to user intent
- Extensions/assets setup
- Negative keyword framework
- Basic landing page recommendations (CRO checklist)
Performance loop
- Search terms review + negatives
- Ad testing & iteration
- Bid strategy adjustments (based on data maturity)
- Device/location/time optimization where relevant
- Conversion rate improvement suggestions
- Reporting with next steps
Good fit / Not a fit
This saves both of us time.
This works best if…
- You can handle leads quickly (speed-to-lead matters)
- You have a clear service offer and pricing logic
- You want stable growth, not overnight miracles
- You’re open to landing page improvements
This won’t work if…
- You want “cheap leads” more than quality enquiries
- You can’t respond to leads within a reasonable time
- You want to run without conversion tracking
- Your offer is unclear or constantly changing
Ready to turn search intent into enquiries?
Send your website, business location, service list, and approximate monthly budget. I’ll reply with the next steps.