Adventure & Tourism Google Ads Case Study: 7.5x ROAS in Kerala

The Challenge

Tourism and experience bookings are highly seasonal and price-sensitive, so the goal was to prove Google Ads could deliver a strong return on a modest budget before scaling spend further.

Our Approach

• Targeted booking-intent keywords specific to the park's activities and Kerala tourism searches, rather than broad "things to do in Kerala" terms.
• Set up e-commerce/booking conversion tracking with real value passed back to Google Ads, so Smart Bidding optimised toward revenue, not just clicks.
• Tested ad copy and offers around peak booking periods to maximise conversion value during high-demand windows.
• Kept budgets tightly monitored given the modest initial spend, reallocating quickly toward what was converting.

The Results

Across two months, the campaign generated ₹123K in conversion value from just ₹16.3K in ad spend — a 7.5x return on ad spend — from 33 conversions across 8.48K clicks.