Accurate data. Better decisions. Better results.
Without reliable conversion tracking, you're optimising blind. We set up and audit your tracking so Google Ads and GA4 always have the data they need to perform.
What this service covers
Conversion tracking is the single most underestimated element in Google Ads. When tracking is broken, missing, or counting the wrong events, the algorithm can't learn properly — and neither can you. Bidding goes wrong, attribution lies, and you can't tell what's actually working.
We've audited hundreds of accounts where tracking was the root cause of underperformance. A phone number click counted as a conversion. Form submissions counted twice. The 'thank you' page fired the conversion tag on every visit, not just after a real submission.
Our tracking setup and audit service covers the complete data layer: Google Ads conversion tags, GA4 event configuration, Google Tag Manager implementation, and integration with your CRM or booking system where applicable.
Everything we set up is verified — we QA each conversion action across all devices and scenarios before signing off. You get a tracking documentation sheet so your team always knows what's tracked, where, and why.
What's Included
- Google Ads conversion tracking setup or audit
- GA4 event configuration and goal setup
- Google Tag Manager container setup and management
- Form submission tracking
- Call tracking integration
- Thank-you page and confirmation event tracking
- E-commerce transaction tracking (where applicable)
- Cross-device and cross-domain tracking review
- Full QA across desktop and mobile
- Tracking documentation handover
Common questions
My tracking is already set up — do I still need this?
Very possibly. The majority of Google Ads accounts we audit have at least one tracking issue — duplicate conversions, missing events, or tags firing incorrectly. An audit will confirm whether your data is reliable.
Do you work with Google Tag Manager?
Yes — GTM is our preferred implementation method for most tracking setups. We can work with an existing container or set one up from scratch.
Will you integrate with my CRM?
We can set up integration with common CRMs (HubSpot, Salesforce, Pipedrive, etc.) to pass offline conversion data back to Google Ads. This is especially valuable for B2B businesses with longer sales cycles.
Stop wasting budget. Start growing.
Book a free account audit and discover exactly where your Google Ads budget is going — and how much more you could be getting from it.