The Google Ads team your agency doesn't have to hire
Your agency takes on the client. We handle the white label PPC and Google Ads execution under your brand — flawless delivery, zero overhead, and your clients never know we exist.
What this service covers
Quick answer: White label PPC is when a specialist partner runs pay-per-click campaigns for your clients entirely under your agency's brand, so the client never knows a third party is involved. PPCPartner delivers white label Google Ads for agencies on a flat monthly fee per account — never a percentage of ad spend — so your margin stays predictable. The client keeps ownership of their own Google Ads account, an NDA and written non-compete are signed before any work begins, and new accounts are onboarded within five days.
Running a digital agency means constantly balancing capacity and quality. When a Google Ads client comes in and you don't have a specialist in-house, you have three options: hire (expensive, slow, risky), refer out (lost revenue), or partner with someone who can deliver under your brand.
PPCPartner's white label PPC service is built specifically for this. We operate as your invisible Google Ads team — running campaigns, managing accounts, and producing reports — all under your agency's branding.
Your clients communicate with you. Your dashboards carry your logo. Your account managers take the credit. We work quietly in the background, focused entirely on delivering results that make you look good.
This isn't a referral arrangement or a subcontractor relationship with visible strings. It's a genuine white-label delivery partnership built on confidentiality, quality, and flexibility.
What's Included
- Fully white-labelled across all deliverables
- Your-branded client reports and dashboards
- NDA and confidentiality agreement as standard
- Written non-compete — we never approach your clients
- Dedicated delivery manager assigned to your agency
- Slack or email communication within your agency setup
- Flexible engagement scope per client
- Priority turnaround times for agency partners
- Campaign builds, management, and optimisation
- Search, Shopping, Performance Max and YouTube
- Conversion tracking setup and audits included
- Scalable capacity — take on more PPC clients without hiring
- Flat wholesale fee per account, never a share of ad spend
What is white label PPC?
White label PPC, or white label pay per click written out in full, means a specialist partner plans, builds, and manages campaigns for your clients entirely under your agency's brand. Your client sees your agency; the execution happens quietly in the background. You own the relationship, the reporting, and the credit.
The commercial model is what separates it from a referral. Your partner invoices your agency at a wholesale rate, you bill your client at your own rate, and the difference is your margin. Nothing about the arrangement is visible to the end client.
In practice, the work covers the same ground as any competent in-house team: account structure and keyword research, campaign builds across Search, Shopping and Performance Max, bid and budget management, conversion tracking, and reporting — just delivered in your name rather than ours. You will see this sold as white label PPC services, white label PPC management, or white label Google Ads management; in practice they describe the same scope.
White label vs reseller vs outsourcing: the difference
These three terms get used interchangeably, and they are not the same thing. The distinction matters because it decides who owns your client.
A white label PPC agency — or white label Google Ads agency, the same thing by another name — delivers under your brand and never appears to the client. A PPC reseller arrangement usually means you resell a partner's productised package, often with their process and sometimes their name attached. Straight PPC outsourcing simply means the work happens outside your team, with no promise that it stays invisible.
We operate strictly as the first of those. If you are comparing a white label PPC reseller programme or a Google Ads reseller service, the practical question to ask any provider is simple: will you ever contact my client, and will your name appear anywhere? Ours does not, and that is written into the NDA before any work starts.
| White label | Reseller | Outsourcing | |
|---|---|---|---|
| Whose brand the client sees | Yours | Sometimes theirs | Often theirs |
| Who owns the client relationship | You | Shared | Unclear |
| Partner contacts your client | Never | Sometimes | Often |
| Who sets the client price | You | Partner sets a floor | You |
| Where the margin sits | With you | Split | With you |
| Typical fee basis | Flat fee per account | Package rate | Hourly or retainer |
| What PPCPartner does | This | No | No |
Outsourcing PPC to India: what agencies actually get
We are an MSME-registered agency based in Kerala, India (Udyam registration UDYAM-KL-13-0117799), working with agencies across the US, UK, UAE, Saudi Arabia and India.
Agencies start looking at white label PPC outsourcing for the obvious reason — a senior specialist costs a fraction of a comparable in-house hire in London or Chicago — but the reason partnerships last is usually the second one: capacity that flexes. Win three accounts this month and the capacity is there. Lose one and you are not carrying a salary through a quiet quarter.
Time zone is a scheduling question rather than a barrier. Work is delivered overnight relative to US and UK hours, which in practice means requests raised at the end of your day are usually answered by the start of the next.
Most agencies that outsource PPC to India start with a single account rather than a whole roster. That is the sensible way to do it: give us one client, judge the work and the reporting for a month, then decide how much more to move across.
White label PPC pricing and your margin
We charge a flat monthly fee per account, set by scope rather than by ad spend. That matters for an agency in a way it does not for a direct client: a fixed wholesale cost means your own margin stays predictable instead of moving every time a client changes budget.
We deliberately do not take a percentage of client ad spend. Percentage pricing rewards the partner every time your client raises budget, regardless of whether it produced anything, and it makes your margin impossible to quote confidently up front.
Pricing depends on the number of accounts, monthly spend under management, and how much reporting or client-facing support you need. Tell us the shape of your roster and we will quote per account.
A service, not a platform
Some searches for white label PPC are looking for software — a dashboard that automates campaign builds and generates reports. That is not what this is.
PPCPartner is a team of Google Ads specialists doing the work by hand: reviewing search terms, writing negatives, testing ad copy, and fixing tracking. Automated platforms are useful for reporting; they do not diagnose why an account stopped converting.
If you need a self-serve reporting tool, a platform will serve you better. If you need someone accountable for the results your client sees, that is what we do.
White label Google Ads, AdWords and SEM: the naming
You will still see white label AdWords and white label SEM used in briefs and search results. Google renamed AdWords to Google Ads in 2018, so white label Google AdWords management and white label Google Ads management describe exactly the same service.
SEM is the broader label, covering paid search across Google and Microsoft Advertising. We cover both, though for most agency partners the overwhelming majority of spend and results sit in Google Ads.
You may also see the same arrangement described as private label PPC, a white label PPC company, or PPC reseller services. The labels vary by who is selling; what actually differs between providers is whether they stay invisible to your client and who owns the account at the end of it.
The label matters less than what is being delivered — but a provider still marketing itself primarily as an AdWords agency is worth a question about how its approach has changed since Smart Bidding and Performance Max reshaped how accounts are actually run.
Common questions
What is white label PPC?
White label PPC is when a specialist partner plans, builds, and manages pay-per-click campaigns for your clients entirely under your agency's brand. Your clients see your agency and never know a third party is involved. You keep the relationship, the reporting, and the margin between our wholesale fee and your client rate.
Will my clients know you exist?
No. We sign an NDA before starting and operate entirely under your agency's brand. All reports, communications, and deliverables are branded to you. We don't contact your clients directly, and a written non-compete covers that.
What is the difference between white label PPC and a PPC reseller?
A white label partner delivers under your brand and stays invisible to the end client. A reseller arrangement usually means you resell a partner's productised package, sometimes with their process or name attached. We work strictly white-label: our name appears nowhere, and we never contact your clients.
How does white label PPC pricing work?
We charge a flat monthly fee per account based on scope, and you bill your client at your own rate — the margin is yours. We never take a percentage of client ad spend, because that would make your margin move every time a client changes budget. Pricing depends on account count, spend under management, and reporting needs.
Can I outsource Google Ads management to India through you?
Yes. PPCPartner is an MSME-registered agency in Kerala, India (UDYAM-KL-13-0117799), and we deliver white label PPC for agencies across the US, UK, UAE, Saudi Arabia, and India. Work is delivered overnight relative to US and UK hours, so requests raised at the end of your day are usually answered by the start of the next.
Is this a white label PPC platform or a managed service?
A managed service. We are Google Ads specialists doing the work by hand — search term reviews, negative keywords, ad testing, tracking fixes. If you want self-serve reporting software, a platform suits you better. If you want someone accountable for the results your client sees, that is what we provide.
Do you offer white label AdWords and SEM as well as Google Ads?
Yes — they are largely the same thing. Google renamed AdWords to Google Ads in 2018, so white label AdWords management and white label Google Ads management describe the same service. SEM is broader and covers Microsoft Advertising too, which we also handle, though most agency spend sits in Google Ads.
Can you scale up and down as our client base changes?
Yes — that's the point of the partnership. You bring on a new PPC client, we onboard them within 5 days. If a client leaves, there's no long-term overhead for your agency.
What level of input do you need from my agency?
Minimal. We manage the day-to-day entirely. We'll need access credentials and a brief for each client. After that, we handle everything and send you reports to forward or share.
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