Legal
Privacy Policy
We take your privacy seriously. This policy explains what data we collect, why we collect it, and how we protect it.
Last updated: September 27, 2026
Contents
Who We Are
PPCPartner (“we”, “us”, or “our”) is a specialist Google Ads management agency that provides paid search services to direct clients and digital agencies. We operate globally with a focus on the Middle East, South Asia, and international markets.
This Privacy Policy explains how we collect, use, store, and protect information when you visit our website (ppcpartner.in), submit an enquiry, engage us as a service provider, or authorise our application to access your Google Ads account through the Google Ads API.
For any privacy-related questions, contact us at: shaheedmarketing@gmail.com
Information We Collect
We collect information in the following ways:
Information you provide directly
- Full name and email address when you submit our contact form
- Company or agency name
- Monthly advertising budget range
- Your enquiry type and any message content you include
- Email correspondence you send to us directly
Information collected automatically
- IP address and approximate geographic location
- Browser type and version
- Pages visited, time on site, and referring URL
- Device type (desktop, mobile, tablet)
- Cookie identifiers (see the Cookies section below)
Information from client engagements
- Google Ads account access, granted through a manager-account link or through Google OAuth authorisation of our application (we never receive your Google password)
- Campaign performance data, spend figures, and conversion data
- Business information shared during onboarding (target markets, products, services)
We do not collect: payment card numbers, banking details, government-issued ID numbers, or sensitive personal data as defined under applicable data protection laws.
How We Use Your Information
We use the information we collect for the following purposes:
- Responding to enquiries — to contact you about your request within our stated response time
- Service delivery — to manage Google Ads campaigns on your behalf as a contracted client
- Reporting — to produce campaign performance reports for clients
- Service improvement — to understand how visitors use our website and improve the experience
- Legal compliance — to comply with applicable laws, regulations, or legal obligations
- Communication — to send service-related updates relevant to your account (we do not send unsolicited marketing emails)
We will never sell, rent, or trade your personal information to third parties for marketing purposes.
Google Ads API and Google User Data
PPCPartner operates an internal application that connects to Google Ads accounts through the Google Ads API. The application is used only by PPCPartner to read and manage Google Ads data for accounts whose owners have authorised us to do so. It is not offered to the general public.
How access is granted
Access is granted through Google's OAuth 2.0 consent screen using the https://www.googleapis.com/auth/adwords scope, or through a Google Ads manager-account link. We never see or store your Google password. OAuth refresh tokens are stored securely and are used only to call the Google Ads API.
What Google Ads data the application reads
- Account structure: customer IDs, campaigns, ad groups, ads, assets, keywords, and audiences
- Settings: budgets, bid strategies, targeting, schedules, and conversion actions
- Performance reports: impressions, clicks, cost, conversions, search terms, and related metrics
How the application manages Google Ads data
With your authorisation, the application may make changes to your Google Ads account, such as:
- Creating and editing campaigns, ad groups, ads, keywords, negative keywords, and assets
- Adjusting budgets, bids, bid strategies, and device or location modifiers
- Pausing, enabling, or removing campaigns and other entities
- Generating keyword ideas through Keyword Planner
Changes are made only as part of the campaign management service you have engaged us for, and every change is recorded in an internal audit log.
How we use and share this data
- Google Ads data is used only to provide campaign management, optimisation, and reporting to the account owner
- We do not sell Google Ads data or use it for advertising, and we do not transfer it to third parties except as needed to provide the service, to comply with law, or with your explicit consent
- We do not use Google Ads data to train generalised AI or machine learning models
- Only authorised PPCPartner personnel can access the data, and only when needed to deliver the service
PPCPartner's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Revoking access and deleting data
You can revoke our application's access at any time from your Google Account at myaccount.google.com/permissions, or by removing the manager-account link in Google Ads. To have us delete stored tokens and Google Ads data, email shaheedmarketing@gmail.com. We will delete it within 30 days, except where retention is required by law.
Legal Basis for Processing
Where applicable data protection legislation requires a legal basis, we rely on:
- Contractual necessity — processing required to deliver the services you have engaged us for
- Legitimate interests — analysing website usage to improve our site, preventing fraud, and responding to enquiries from potential clients
- Legal obligation — where we are required to process information to comply with applicable law
- Consent — for non-essential cookies, where consent is required by law
Third-Party Services and Data Sharing
We use a limited number of trusted third-party services to operate our website and deliver our services. These parties may process your data on our behalf:
| Service | Purpose | Data Shared |
|---|---|---|
| Google Ads | Paid search campaign management on behalf of clients | Campaign data, conversion data |
| Google Analytics | Website traffic analysis (if enabled) | Anonymised usage data, IP address |
| Microsoft Clarity | Session replay and heatmaps used to improve site usability | Interaction recordings, IP address, device and browser data |
| OpenAI Pixel | Measuring conversions and attribution for OpenAI advertising | Page and conversion events, IP address, device and browser data |
| Email service provider | Sending transactional emails and enquiry responses | Name, email address |
| Hosting provider | Website hosting and infrastructure | Server logs, IP addresses |
We do not share your personal data with any other third parties except where required by law, court order, or to protect the rights and safety of PPCPartner or others.
Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience and understand how the site is used.
Types of cookies we use
- Essential cookies — required for the website to function correctly. These cannot be disabled.
- Analytics cookies — help us understand how visitors interact with our site (e.g., pages visited, time on site). We use anonymised data only.
- Preference cookies — remember choices you have made (e.g., language or region settings).
You can control cookies through your browser settings. Disabling analytics or preference cookies will not prevent you from using the site. Most browsers allow you to refuse or delete cookies — please refer to your browser's help documentation for instructions.
Data Retention
We retain your information for as long as is necessary for the purposes outlined in this policy:
- Enquiry data (non-clients): retained for up to 12 months, then deleted
- Client data: retained for the duration of the engagement plus 3 years for legal and accounting purposes
- Campaign data: retained for up to 5 years for performance benchmarking (anonymised after client offboarding)
- Website analytics: retained for up to 26 months (standard Google Analytics retention)
When data is no longer required, it is securely deleted or anonymised so it can no longer be attributed to you personally.
Data Security
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. These measures include:
- HTTPS encryption across all website communications
- Restricted access to personal data on a need-to-know basis
- Use of Google's secure manager-level access protocols for Google Ads accounts (we never hold your login credentials)
- Secure email communications for all client correspondence
No method of transmission over the internet is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security.
Your Rights
Depending on your location, you may have certain rights regarding your personal data. These may include:
- Right of access — request a copy of the personal data we hold about you
- Right to rectification — request correction of inaccurate or incomplete data
- Right to erasure — request deletion of your personal data, subject to legal retention requirements
- Right to restriction — request that we restrict processing of your data in certain circumstances
- Right to portability — request your data in a structured, machine-readable format
- Right to object — object to processing based on legitimate interests
- Right to withdraw consent — where processing is based on consent, withdraw it at any time
To exercise any of these rights, please email us at shaheedmarketing@gmail.com. We will respond within 30 days.
International Data Transfers
PPCPartner operates with clients across multiple jurisdictions including the Middle East, South Asia, and beyond. Your data may be processed in countries outside your own, including countries where data protection laws differ from those in your jurisdiction.
Where data is transferred internationally, we take steps to ensure it receives appropriate protection consistent with this policy. Our primary service providers (including Google) operate under internationally recognised data protection frameworks.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website or services after changes are published constitutes acceptance of the updated policy.
Questions about this document?
If you have any questions or concerns, please reach out and we will respond within one business day.
shaheedmarketing@gmail.com