Google Ads management that earns its keep
Full campaign ownership for businesses ready to get serious about paid search. We build, manage, and continuously optimise campaigns designed to deliver qualified leads and measurable ROI.
What this service covers
Most Google Ads accounts are set up once and rarely touched. Keywords are too broad, bids are on autopilot, and ad copy hasn't been tested in months. The result: budget burns, CPLs inflate, and growth stalls.
We take a different approach. Every account we manage receives active, weekly optimisation — not just automated rules. We dig into search term reports, test ad variations systematically, and align campaigns tightly with the actual buying journey of your customers.
Our campaign management covers the full Google Ads ecosystem: Search for intent capture, Shopping for e-commerce, Performance Max for scale, and Display for awareness — used where they genuinely work, never just to pad a report.
Every client gets a dedicated specialist, not a rotating team. One expert who knows your account deeply, thinks about your business, and communicates proactively.
What's Included
- Full account audit and restructure where needed
- Keyword research and segmentation strategy
- Ad copy creation and ongoing A/B testing
- Negative keyword management
- Bid strategy selection and continuous optimisation
- Search, Shopping, and Performance Max campaigns
- Budget allocation and pacing management
- Conversion tracking verification
- Weekly performance reports with insights
- Monthly strategy review calls
Common questions
What campaign types do you manage?
We manage Search, Shopping, Performance Max, Display, and YouTube campaigns. The mix depends on your goals and budget — we recommend what works, not what looks impressive on a proposal.
How much do I need to spend on ads?
We typically work with clients spending $1,000–$50,000/month in ad spend. For smaller budgets, we can still add value, but the economics of management need to make sense for your business.
Will you take over my existing account or start fresh?
It depends on what we find in the audit. Often we restructure existing accounts rather than starting from scratch — preserving historical data and Quality Scores while removing inefficiencies.
How do you report on performance?
You receive a weekly performance email with key metrics and commentary, plus a monthly video walkthrough of your dashboard. Everything is framed in terms of business outcomes, not agency activity.
Stop wasting budget. Start growing.
Book a free account audit and discover exactly where your Google Ads budget is going — and how much more you could be getting from it.