Attestation Services Google Ads Case Study: 363 Leads at 22% Conversion Rate (Qatar)

The Challenge

Document attestation is a trust-driven, process-heavy service category in Qatar, where customers often compare several providers before committing — making conversion rate especially hard to move.

Our Approach

• Built campaigns around specific document and attestation types (educational, commercial, personal) instead of one generic service campaign.
• Used ad copy emphasising turnaround time and trust signals, matched to what attestation customers actually search for.
• Implemented WhatsApp and call tracking as primary conversions, reflecting how customers in Qatar prefer to enquire.
• Refined targeting continuously based on which document types and locations produced genuine enquiries versus browsing traffic.

The Results

The account reached a 21.96% conversion rate — more than four times the regional industry average for the category — generating 363 leads from AED 5.31K in spend and a 7.70% click-through rate.