Education Google Ads Case Study: 3,590 Student Enquiries in 90 Days (Kerala)
Student Enquiries in 90 Days
Scaled a multi-campus education institution across Kerala, driving over 3,500 qualified student enquiries in a single quarter through hyper-targeted Search campaigns built around course intent and location.
The Challenge
A multi-campus education institution in Kerala needed a steady, predictable flow of admissions enquiries across multiple courses and campuses — without wasting budget on students searching outside their catchment area or for programmes the institution doesn't offer.
Our Approach
- Built Search campaigns structured around individual courses and campus locations, rather than one generic "admissions" campaign.
- Targeted high-intent, course-specific keywords reflecting exactly how prospective students search (e.g. specific programme names, not just "college in Kerala").
- Layered location targeting to each campus's realistic catchment area, cutting spend on searches too far away to convert.
- Set up conversion tracking on enquiry forms and calls so budget could be shifted toward the courses and campuses producing real admissions interest.
The Results
Over a single quarter, the campaigns generated 3,590 student enquiries at a 16.35% conversion rate and a 9.76% click-through rate — well above typical education-sector benchmarks — from a total spend of ₹91.8K.
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