Pest Control Google Ads Case Study: 430 Leads at 35% Conversion Rate (Saudi Arabia)

The Challenge

Pest control is a high-intent, urgent-need category — but also a crowded one in Saudi Arabia, with many providers bidding on the same broad "pest control" terms and burning budget on searches with no real buying intent.

Our Approach

• Focused campaigns on urgent, service-specific keywords (particular pest types and service categories) rather than broad generic terms.
• Used call and WhatsApp click tracking, since most pest control enquiries in the region come by phone rather than a web form.
• Ran tight ad scheduling around when call volume actually converts, avoiding wasted spend during low-intent hours.
• Continuously trimmed underperforming search terms to keep click quality high.

The Results

The campaign generated 430 leads at a 35.19% conversion rate — meaning roughly one in every three clicks became a qualified lead — with a 13.13% click-through rate, from SAR 10.2K in total ad spend.